July 2016: Generation of test ideas for communicating eligibility of GroupSave discount when a customer has searched with more than 2 in his party size
March 2016: Improving the UI treatment so that it is not missed by customers will more clearly communicate ticket type and availability to customers and increase conversion resulted in a 1.44% increase in overall conversion
March 2016: Changing the collect at station title, the m-ticket description and icons on the delivery options page will make it easier to understand, reducing friction, therefore increasing conversion, resulted in an 0.86% increase in overall conversion.
July 16: Introducing time brackets and iconography has increased interaction to the next step of the search process by 6.7%